Fra Indien til Canada Midt i pandemien: En digital marketingmedarbejders konto

[boks] “Grit er at have modet til at presse igennem, uanset hvad forhindringerne er, fordi det er det værd”- Chris Morris[/box] Living by the principles of humanity, striving for pluralism, a passionate advocate of progressive values, a digital marketer, with an aspiration to become a neuroscientist. That is my life story in short.

Ujævn vej

The only child to a single mother, I learnt life lessons early on. One incident that left an indelible mark on me was when my mother fell seriously ill. That moment on, I knew I wanted to become a doctor. Unfortunately, despite attempting the NEET exam twice, I couldn’t qualify. During the process, I completed my degree in B.Sc. in Life Sciences. There was a time when I didn’t have enough to eat. Whatever I set out to achieve, I experienced hurdles. I had to change my path. Yet, I was undeterred. Determined, I moved on. In my spare time, I learnt adhoc skills. I worked as a data transcriber for a humanitarian aid organization. As part of a social action project, I organized inter-faith and gender sensitization sessions. This was when I was offered content writing related roles. Initially, I was quite reluctant. But when the employer egged me on to give it a try, I complied. When I sat down to write, I knew this was my calling. I burnt the midnight oil trying to understand the digital marketing arena. Digital marketing is a component of marketing that delivers advertising through digital technologies. Digital channels include search engines, websites, social media, mobile apps, and email. By using combinations of search engine marketing (SEM), content marketing, search engine optimization (SEO), social media marketing, e-books, etc., digital marketing campaigns have become more prevalent. As I delved deeper into the field of digital marketing, I was completely absorbed in it. My determination to reach the epitome in this field fuelled me to give it my best. The next five years flew past as I was sucked into working day and night. I began freelancing via professional websites for international customers. My work was constantly appreciated, and things at home began improving. During one of my Canadian gigs, my contractor casually asked me if I wanted to move to Canada. Until then, I hadn’t planned on moving abroad. The casual remark got me thinking.

Magien sker, når du ikke giver op, selvom du gerne vil.

Om erhvervet

Digital markedsføring is fast gaining popularity worldwide. As internet users surge, digital content is fast becoming an important tool to create an impact. Marketing eksperter are progressively spending their budget on digital channels to promote their businesses. Digital marketing is quickly becoming the extended arm of the marketing department at every company. In 2018, alternative media and worldwide digital revenues grew an estimated 11.6%. This year, estimations state that global revenue from offline channels will reduce by nearly 20%. Canada is fast catching up on this global trend and is now one of the world’s biggest advertising markets. In 2020, approximately 8.45 billion Canadian dollars were spent on digital ad campaigns. By 2024, the advertising spend is all set to cross the 12-billion-dollar mark in Canada. --------------------------------------------------------------------------------------------------------------------------- RELATEREDE

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Vejen til mit mål

Mit job var ret krævende. For at opnå det, jeg havde sat mig for, var jeg nødt til at søge eksperthjælp. En ekspert som kunne rådgive og guide mig igennem processen. Kort sagt, at frigøre min tid og slippe mit sinds pres. Y-akse viste sig at være svaret på alle mine spørgsmål. Det her immigrations- og visumrådgivning helps clients with completing documentation and getting all the right permits necessary to move to another country. The amount of process clarity, patience, and knack for asking the right question impressed me the most. There is a lot of finer detailing that goes into preparing your visa application, resume, etc. Immigrationskonsulenter like Y-Axis know how to get the visa application right the first time around. If your application is submitted correctly in the first go, it increases your success rate, and your application is enhanced fittingly. Since I had an offer letter in hand from my Canadian employer, we decided to apply under the Express Entry system. In 2020, approximately 8.45 billion Canadian dollars were spent on digital ad campaigns. By 2024, the advertising spend is all set to cross the 12-billion-dollar mark in Canada.

BC Provincial Nominee Program (BC PNP) Oversigt

Udenlandske arbejdere og erfarne iværksættere med høj efterspørgsel kan få permanent ophold i BC gennem BC PNP-programmet. Der er tre hovedkategorier, hvorunder kandidater kan ansøge:

1. Skills Immigration (SI)

Faglærte og semi-faglærte arbejdere i højt efterspurgte erhverv i BC falder ind under denne kategori.

• Faglærte arbejdere kan have tidligere erhvervserfaring.
• Entry Level og Semi-Skilled ansøgere har brug for forudgående BC erhvervserfaring.
• Internationale kandidater har muligvis ikke brug for nogen erhvervserfaring. Det afhænger helt af det job, der tilbydes.

Ansøgningsprocessen for SI-kategorien inkluderer registrering og onlineansøgning til BC PNP. Indlæg, der kræves en papiransøgningsproces for permanent ophold (PR).

2. Ekspresindtastning

Forklaret nedenfor i detaljer

3. Entreprenør Immigration

Denne kategori kan underklassificeres i tre strømme:

4. Iværksættere, der planlægger at udvide deres forretning i BC Dette er et pointbaseret invitationssystem. Iværksættere bør have de definerede personlige og investeringsfonde.
5. Iværksættere, der ønsker at starte en ny virksomhed, kan søge via Iværksætterindvandring – Regional Pilot-program.
6. Virksomheder, der ønsker at udvide og ønsker at få Canada PR for prominente medarbejdere, kan også udforske denne kategori.

Express Entry System

Hvis du har relevant erhvervserfaring og opfylder andre krav som uddannelse og sprog, så kan du ansøge under det føderale Ekspresindgangssystem. This is a quicker way for eligible skilled workers planning to immigrate. Entry through this category is via points-based invitation system. The registration and application process for both BC PNP and Canada PR is web-based. Canada Express Entry system is simply an option via which the Canadian Immigration selects candidates for permanent opholdsvisum. Professionals looking to migrate to Canada can do so through the Federal Skilled Worker visa and Provincial Nominee program. The Express Entry system is curated for professionals immigrating for work is streamlined and transparent. Some of the program highlights are:

• Federal Skilled Worker Program, Federal Skilled Traders Program og Canadian Experience Class Immigration Program; er de programmer, der er omfattet af denne kategori
• Dette online program er åbent hele året, og der er ikke et loft over antallet af ansøgere
• Din profil undersøges ud fra point og placeres i ansøgerpuljen
• Invitation til at søge (ITA) til PR sendes til de højeste pointindehavere
• Udstedte ITA'er er relateret til det årlige immigrationsniveau

Under Express Entry for Canada Immigration points bestemmes dine point ved hjælp af Omfattende rangordningssystem (CRS). Systemets mål er at identificere kandidater, der har størst sandsynlighed for at få succes, efter at de er migreret til Canada. Pointskalaen har en maksimal score på 1200, hvorefter kandidaten og deres ægtefælle (hvis nogen) bedømmes:

• Alder
• Uddannelse
• Sprogfærdigheder
• Canadisk og anden erhvervserfaring
• Overførlighed af færdigheder
• Online registrering CAD: 300 kan ikke refunderes (4 uger)

An important point to remember is that once you receive an Invitation to Apply (ITA) from Canada Immigration, you have only 60 days to file an application. So, get your skills assessment done beforehand. This doubles as your red seal qualification, meaning you are eligible to work as a journalist in Canada from day one.

Global pandemi

As the world grappled with the coronavirus pandemic, people were forced to self-isolate. Self-isolation in a way was good, since it gave me the time to reflect and improve. But two months into the lockdown, my worries grew. In June 2019, when air travel started to open up, I contacted Y-Axis again. They explained how a few embassies were still not functional and what hurdles I could experience. The oversøisk immigration og placeringsrådgivning gjorde et fint stykke arbejde med at holde mine bekymringer på afstand. Rettidige opdateringer om rejserestriktioner og min ansøgning om arbejdstilladelse overbeviste mig om, at mine håb og forhåbninger var på rette spor.

Fast-Forward 2021

As I inhale the fresh air and sip my early morning coffee, a sense of pride fills my head. The peace, the snow-covered trees, the multi-cultural city, the hustle-bustle around me is mesmerizing. The office culture in Canada is a mix of French, British and American; it varies depending on the region. Equality, diversity, opinions, and justice are the pillars on which the business environment functions. I am loving every aspect of my job. If it weren’t for Y-Axis, I wouldn’t be sitting 1000’s of miles away giving shape to my dreams.

Har du spørgsmål?

Jeg håber, at min erfaring kan hjælpe dig med at besvare ubesvarede spørgsmål, du måtte have. Efter at have været i en lignende situation en gang, kan jeg forestille mig den spænding, spørgsmål, bekymringer, du måtte have. Y-Axis har været meget hjælpsom med at guide mig i den rigtige retning. Check (Skak) Arbejde i Canada at vide mere om visa til arbejdstilladelse, berettigelseskriterier, nødvendige dokumenter osv.